6th Typojanchi “Form of Cover”
Jaehoon Choi takes note of moments when humans encounter mass-produced objects and judge and define them by their appearance elements even before they recognise the object’s actual purpose while being enticed by the design, letters, numbers or symbols of its packaging. In ‘Form of Cover’, the rhetoric graphical elements dissolved in the coverers of the objects are interpreted and translated into various levels, to present a phenomenon in which they are recognised as a symbol and type beyond the information of real objects.
Digital print, 8 pieces, 2019. (594×841mm 1 piece, 420×594mm 3 pieces, 297×420mm 2 pieces, 210×297mm 1 piece, diameter 400mm 1 piece) Mixed media, various dimension, 2019. Book, 32 pages, 148×210mm, 2019
6th International Typography Biennale
Typography and Objects
Kaleidoscopes, polyhedrons, clocks,
corners, sundries, and plants
Culture Station Seoul 284
Oct. 5. – Nov. 3. 2019.
(for section : Oct.25.-Nov.3.2019.)
Humankind Creation Series Phase 01
2019, Small Graphics
The work as Celebration of “Humankind Creation”, masterpiece in art history, begin the project with Phase 01, Furniture series. made with following Selection of 3 Designers’ Chair.
#1 De Stijl piece, Red Blue Chair by Gerrit Rietveld in 1917.
#2 Mid-Century Modern piece, Sofa with Arms by Shiro Kuramata, 1982.
#3 Bauhaus piece, Wassily No.B3 Chair by Marcel Breuer, 1925.
2019, Brand Identity
Studio Simdo is Professional Black & White Photography studio located on Seochon village, Seoul. The Identity of the brand is organized with variable grid typographic system with Messina Sans typeface and Optical illustration from <Cyclopædia: or an Universal Dictionary of Arts and Science> by Ephraim Chambers, 1728. The logotype designed with repetitive form of its name “Studio Simdo”. On various types of printed matter, variable typographic system applied with the “Clamp” shape as section deviding. and a numeric system from the Grayscale value (00-10 or 00%-100%) which is used frequently in Black & White photography. The original hand-drawn Optical illustration from ‘Cyclopædia’ is converted into digital images and applied as symbolizing the principles of Lens & Camera.
Commision : Studio Simdo (Rihye Hong, Unho Ko)
Brand Design : Jaehoon Choi
Spatial Design :Giseok Kim
Plant Curation : Sunggyu Jung
Copyright © 2019. Studio Simdo and Jaehoon Choi. All rights reserved.
Studio Simdo ︎
2F, 46, Pirundae-ro, Jongno-gu, Seoul, Republic of Korea
Monday-Sunday (Open Studio on Friday)
Telephone +82 6326 0344
Pills -Sugar coated, capsuled chemicals : Xanax, Tylenol, Valium, Prozac, Aspirin etc. ’Color bits humans can swallow’ in pieces of medicine description papers. the colors could conceal something repulsive or potent.
100 Films 100 Posters
Poster design for the film “Dreissig” (Thirty), 2019 directed by Simona Kostova as part of100 Films 100 PostersatJeonju Int’l Film Festival20th in Jeonju, Republic of Korea. hosted by JIFF &GRAPHIC.
“Dreissig” (Thirty), 2019 by Simona Kostova / Germany / Medium-2K DCP / 114min / German, French, English
Cast - Övünc Güvenisik / Pascal Houdus / Raha Emami Khansari / Kara Schröder / Henner Borchers / Anja Langer
100 Films 100 Posters
May.02.2019.-May.11.2019. at Palbok Art Factory in Jeonju, Republic of Korea.
City of Blue and Gold. New York City Alphabet lettering inspired by composition of text paintings of Ed Ruscha. Based on number typeface by Morisawa Inc.
Work in progress*
2019, Brand Identity &
“yyyyynnn” Logotype is made with 5:2:3 ratio based on typeface Univers. Logotype design is arranged with their enumerated lowercase letters. letter ‘n’ is modified (shortened) in order to regulated value Y. Value X - The space between ‘y’ and ‘y’ is half value of space between ‘n’ and ‘n’.
Brand Identity/Graphic design for yyyyynnn, the cafe run by Creative Studio Unravel. Inspired by enumerated capitals in the name of brand, the brand images are composed of some concepts & keywords like continuity, regularity and irregularity. Typefaces : Ginto Nord byDinamo Typefaces,Suisse int’l bySwiss Typefaces
Production/Project authority : Creative Studio Unravel
Spatial design, yyyyynnn director : Jinkyoung Lee
Brand Identity, Graphic design : Jaehoon Choi
Managing, Barista : Sooyeol Lee
Cooperative company : FELT, Scoff Copyright© 2019. Creative Studio Unravel. All rights reserved.
1F, 71 Yoonboseon-gil, Jongno-gu, Seoul, Republic of Korea.
11am - 9pm / Monday - Sunday
T +82 2 735 6701